Use of the logo
A new approach to NSW Government branding was announced on 7 August 2017 by the NSW Department of Premier and Cabinet (DPC).
The master brand for OEH advertising, social media, advertising and external communications is now to be the NSW Government waratah logo rather than the OEH logo. The OEH visual identity is retained – it is just the master brand that is changing. That means that OEH retains the look and feel in the current OEH style guide (fonts, colour palette, etc.) but the waratah replaces the OEH logo.
OEH sub-brand logos (such as Saving our Species, Heritage Near Me) are also not to be used, and programs are to be referred to in text. This impacts all OEH and OEH sub-brand guidelines and templates currently available on the website and the image library.
No agency needs to replace existing materials; however, where new content is produced, the waratah logo should be adopted.
OEH will be implementing this change in two stages. Until January 2017, please continue to use all the OEH and OEH sub-brand templates, but replace the OEH logo with the monochrome NSW Government waratah (at a 30mm width for A4 content).
OEH is currently working on a revision to the OEH and OEH sub-brand guidelines and templates, to address the change in the master brand and sub-brand strategy, together with updated templates. We anticipate that this work will be complete by February 2018, within the DPC deadline for digital content brand updates.
Internal communications and corporate websites can continue to use the OEH agency logo.
For enquiries about the OEH and NSW Government waratah logo use, please email the Brand and Design Team.