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National parks consumer brand

Guidelines for the usage of the NSW National Parks and Wildlife Service (NPWS) consumer brand and logo.

Download logos

Please note: Permission is required from OEH before the NPWS consumer logo can be used on publishing material. For enquiries about use, please contact the Brand and Design Team.

NPWS Primary Logo

The NSW National Parks and Wildlife Service (NPWS) and NSW Waratah logos make up the primary NSW National Parks Logo lockup, along with the website and dividing line.

This logo is to be used on any branded communications and collateral produced by NSW National Parks to market the parks to visitors. It should only appear on a white background.

NPWS primary logo lockup colour .jpg 

File type Download file 
 PNG  NPWS primary logo lockup colour (PNG 28KB)
 JPG  NPWS primary logo lockup colour (JPG 243KB)
 EPS  NPWS primary logo lockup colour (EPS 420KB)
 PNG  NPWS primary logo lockup black (PNG 8KB)
 JPG  NPWS primary logo lockup black (JPG 135KB)
 EPS  NPWS primary logo lockup black (EPS 380KB)
 PNG  NPWS primary logo lockup white (PNG 16KB)
 EPS  NPWS primary logo lockup white (EPS 391KB)

NPWS Secondary Logo

The secondary logo lockup is the same as the primary one but without the website reference. It should only be used as follows:

  • When the web address is redundant (i.e. logo is on the website itself) or
  • On specific collateral, which aims to promote another website. As with the primary lockup, it should only appear on a white background.
  • On visitor centre signage

NPWS secondary logo lockup colour .jpg

File type Download file 
 PNG  NPWS secondary logo lockup colour (PNG 25KB)
 JPG  NPWS secondary logo lockup colour (JPG 237KB)
 EPS  NPWS secondary logo lockup colour (EPS 388KB)
 PNG  NPWS secondary logo lockup black (PNG 37KB)
 JPG  NPWS secondary logo lockup black (JPG 27KB)
 EPS  NPWS secondary logo lockup black (EPS 361KB)
 PNG  NPWS secondary logo lockup white (PNG 58KB)
 EPS  NPWS secondary logo lockup white (EPS 344KB)

Downloading files

To download a file, right click on the file name link and select 'save target/link as'.

Sometimes in the process of downloading image files, file endings are renamed:

xxx.eps files can become xxx.ps files 
xxx.tif files can become xxx.tiff files

Before inserting images, rename downloaded files to restore the .eps or .tif ending.

File types

  • JPG files are suitable for low cost print and web production.
  • TIF files should be used for higher quality print products.
  • EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS can be used only with specialist software. After downloading an EPS file, the extension '.ps' will need to be replaced with '.eps' before it can be used.

Working with downloaded files 

Inserting images into Microsoft Word, Excel, Access and PowerPoint

  1. From the 'Insert' menu select 'Picture', then 'From File'.
  2. Scroll to the correct file type in the from 'Files of type' box at the bottom of the dialogue box.
  3. Browse to the file.
  4. In Word, check the 'Float over text' box if you want to be able to move your image freely around your page. Leave the box unchecked if you want the image to be inserted at the cursor position and the image to move with the text.
  5. Click the 'Insert' button.

Creating transparent backgrounds in PowerPoint 

Also see PowerPoint help topic - create transparent areas in picture.

  1. Select the picture.
  2. On the picture toolbar select 'Set transparent colour'.
  3. Click on colour you want to make transparent.

Guidelines

The NSW National Parks and Wildlife Service Brand Guidelines are a mandatory standard to be used in all promotional material.

The guidelines include:

  • appropriate use of brand logo and brand assets
  • photographic style
  • copy tone and manner
  • collateral guidelines and examples.

NSW Government branding style guide

The NSW Government Branding Style Guide outlines NSW Government and NSW ‘Making It Happen’ logos and secondary design elements, provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.


Contact us

Brand and Design Team

Download

NSW National Parks and Wildlife Service Brand Guidelines

These guidelines are an outcome of the NSW National Parks and Wildlife Service (NPWS) brand strategy, which was delivered and approved in early 2010. The guidelines are a mandatory standard to be used in all promotional material.

PDF 14.5MB
Please consider the environment before printing.