Brand and logo

Guidelines for the usage of the Office of Environment and Heritage (OEH) and NSW Government waratah logos and visual identities.

Use of the logo

A new approach to NSW Government branding was announced on 7 August 2017 by the NSW Department of Premier and Cabinet (DPC).

The master brand for OEH advertising, social media, advertising and external communications is now to be the NSW Government waratah logo rather than the OEH logo. The OEH visual identity is retained – it is just the master brand that is changing. That means that OEH retains the look and feel in the current OEH style guide (fonts, colour palette, etc.) but the waratah replaces the OEH logo.

OEH sub-brand logos (such as Saving our Species, Heritage Near Me) are also not to be used, and programs are to be referred to in text. This impacts all OEH and OEH sub-brand guidelines and templates currently available on the website and the image library.

No agency needs to replace existing materials; however, where new content is produced, the waratah logo should be adopted.

OEH will be implementing this change in two stages. Until January 2017, please continue to use all the OEH and OEH sub-brand templates, but replace the OEH logo with the monochrome NSW Government waratah (at a 30mm width for A4 content).

OEH is currently working on a revision to the OEH and OEH sub-brand guidelines and templates, to address the change in the master brand and sub-brand strategy, together with updated templates. We anticipate that this work will be complete by February 2018, within the DPC deadline for digital content brand updates.

Internal communications and corporate websites can continue to use the OEH agency logo.

Download logos

For enquiries about the OEH and NSW Government waratah logo use, please email the Brand and Design Team.

NSW Government waratah logo no bounding box

The secondary logos do not incorporate the bounding box. They should be used when the bounding box isn’t appropriate. This is usually for communications that call for a more subtle or simpler logo representation. For more information and examples, please refer to pages 7-14 of the brand guidelines.

White

File type Download file
EPS Waratah NSW Government logo reverse (EPS 567KB)
PNG Waratah NSW Government logo reverse (PNG 23KB)

Black

NSW Government waratah logo

File type Download file
EPS Waratah NSW Government logo black and white (EPS 588KB)
PNG Waratah NSW Government logo black and white (PNG 23KB)

Downloading files

To download a file, right click on the file name link and select 'save target/link as'.

Sometimes in the process of downloading image files, file endings are renamed:

xxx.eps files can become xxx.ps files

Before inserting images, rename downloaded files to restore the .eps ending.

File types

  • PNG files are suitable for use on web pages.
  • JPG files are suitable for low cost print and web production.
  • EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS can be used only with specialist software. After downloading an EPS file, the extension '.ps' will need to be replaced with '.eps' before it can be used.

Working with downloaded files 

Inserting images into Microsoft Word, Excel, Access and PowerPoint

  1. From the 'Insert' menu select 'Picture', then 'From File'.
  2. Scroll to the correct file type in the from 'Files of type' box at the bottom of the dialogue box.
  3. Browse to the file.
  4. In Word, check the 'Float over text' box if you want to be able to move your image freely around your page. Leave the box unchecked if you want the image to be inserted at the cursor position and the image to move with the text.
  5. Click the 'Insert' button.

Creating transparent backgrounds in PowerPoint 

Also see PowerPoint help topic - create transparent areas in picture.

  1. Select the picture.
  2. On the picture toolbar select 'Set transparent colour'.
  3. Click on colour you want to make transparent.

Guidelines

The OEH Brand guidelines are designed to get you up and running with the OEH visual identity.

Please be aware that the recent NSW government approach to branding has not yet been incorporated in the guideline examples. Always ensure that the OEH logo is replaced with the monochrome NSW government logo when using our current templates.

OEH is a subsidiary of the NSW Government, which means it is wholly owned and governed by NSW Government, maintaining a strong affiliation with them through the logo and other brand elements. The OEH brand guidelines addresses both pure OEH branding and also the branding of its sub-brands (for example, Action Matters, Saving our Species, Beachwatch).

Where OEH is the publisher of a document, only the NSW Government waratah logo should appear on the cover. Acknowledgment of funding or content support should be included on the imprint page (or back panel of a small format publication).

Where more than one NSW Government agency co-publishes a document, then the single NSW Government waratah logo is to be used. Agency contributions can be listed as text on the imprint page (or back panel of a small format publication) but multiple logos should not be included.

For enquiries about the OEH and NSW Government waratah logo use, please email the Brand and Design Team.

NSW Government branding style guide

The NSW Government Branding Style Guidelines explain the principles behind the brand and how to correctly apply the NSW Government logo in advertising, social media, signage and external communications.