National Parks and Wildlife Service Cultural Tourism Development Program
What is the Cultural Tourism Development Program?
The Cultural Tourism Development Program (CTDP) is a strategic state-wide program that engages with Aboriginal communities and individuals who have been identified as having the potential to develop and deliver a new and/or enhanced cultural tourism experience within their local national park(s).
Goal of the Cultural Tourism Development Program
The goal of the program is to increase the Aboriginal cultural tourism profile in NSW, and contribute to increased employment and economic development opportunities. This includes community capacity building through the establishment of Aboriginal owned and operated cultural tourism enterprises. These businesses must be commercially viable and sustainable (economically, socially and environmentally).
Cultural Tourism Development Program strategies
Cultural tourism information workshops
The state-wide information workshops provide Aboriginal communities across the state with a snap-shot of the tourism industry with a focus on Aboriginal tourism – essentially an introduction to the CTDP.
The workshops facilitate opportunities and connections to foster cultural tourism development within the region, and assist in identifying community members who have the potential and commitment to work towards creating new and/or enhanced cultural tourism experiences. The workshops are the first step in building knowledge, networks and partnerships. They also provide information to participants which will enable them to ascertain if they suited to a career in the tourism industry.
The cultural tourism information workshops aim to:
be open to all Aboriginal people from around the region
encourage local businesses to attend and connect with their local Aboriginal community
introduce local guest speakers from relevant organisations (e.g. tourism managers, visitor information centre staff) to explain and promote their services.
Register your details to be notified about upcoming workshops.
Training seminars and workshops
The Office of Environment and Heritage provides training seminars and workshops to deliver the content in the learning materials and resources to groups. Consultation with the local community is imperative to ensure each workshop or seminar is culturally appropriate and provides the maximum benefit to the community as a whole.
Information is delivered in an informal manner with detailed, in depth discussion amongst participants encouraged. Activities are worked through in pairs, small groups or as a large group. Guest speakers and presenters are invited to attend to grow the participants’ knowledge and support network.
Register your details to be notified about upcoming training seminars and workshops.
Networking and partnerships
Building a supportive network and strong partnerships are essential for success in the tourism industry. The Office of Environment and Heritage will assist the CTDP participants through providing:
introductions to tourism industry organisations, such as Destination NSW through email, phone calls and visits
information on other organisations who assist with business development such as Indigenous Business Australia and the Aboriginal Enterprise Development Officer Program
inivitations to attend conferences and workshops such as the Destination NSW bi-annual Aboriginal Tour Operator’s Workshop
introductions and linkages to other commercial tour operators
opportunities for networking with other relevant Office of Environment and Heritage NPWS staff.
Mentoring and support
The Office of Environment and Heritage is committed to providing ongoing support to participants of the CTDP. Staff members will continue to provide support throughout the business lifecycle via phone calls, emails, visits, as well as facilitating and accompanying participants to meetings with stakeholders and industry specialists.
The Office of Environment and Heritage will also provide the following promotional support for CTDP cultural tourism experiences, where relevant:
Marketing and promotion through the NPWS website and NPWS Facebook page.
Providing opportunities to participate in major events and attractions.
Providing information on cultural tourism experiences to potential customers through the NPWS call centre.
Recommend CTDP cultural tourism experiences to potential consumers seeking cultural awareness training etc.
Learning materials and resources
The Office of Environment and Heritage is in the process of developing and distributing a suite of resources to assist Aboriginal communities and individuals to develop and/or enhance cultural tourism experiences. The learning materials and resources focus on:
the tourism industry and how it works
key players in the tourism industry and how to access these important networks
basic business development process from start up to operations with particular attention to market research.
The learning materials and resources contain easy to read information and activities with links to external sites for more detailed information. The materials and resources can be delivered to a group in a seminar or workshop, worked through one-on-one, or used independently.
Partnership roles and responsibilities
Once a working relationship is established between the Office of Environment and Heritage and the Aboriginal community or individual, and a commitment is made to participate in the CTDP, both parties will be assigned clear roles and responsibilities which must be adhered to in order for a successful outcome to be achieved.
Roles and responsibilities will be outlined in an action plan developed by both Office of Environment and Heritage staff and the CTDP participant(s). The action plan will include:
a list of actions that will need to be completed to progress through the CTDP
responsibility for completion of each action (assigned to the relevant organisation/person)
estimated timeframe for completion of each action.
Communication is paramount to a successful partnership and it is important to remember that communication is a two way street. It is essential to respond to correspondence in a timely manner, and to inform the other party of any circumstances which may impact on the ability to complete actions within the estimated timeframe identified in the action plan.
If the CTDP participant has any difficulty completing a designated action they should contact the relevant Office of Environment and Heritage staff member for assistance as soon as practicable.
Register your details to receive updates from OEH on cultural tourism workshops, resources and opportunities.
For more information
For more information email firstname.lastname@example.org
Page last updated: 02 June 2015