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June XX, 2000
Media Release
(name of celebrity) LENDS A HAND TO
THE DRAIN IS JUST FOR RAIN
(name of location) local celebrity, (name), joined the cause for cleaner waterways yesterday/last week/recently as part of the Drain is Just for Rain campaign.
(name) is most known for.......... and has supported similar causes.
(name of celebrity)'s role in the campaign will be to (make guest appearances at shopping centres/opening official events/ voice over for CSA's/ etc)
"I'm delighted to be part of the Drain is Just for Rain campaign. I am passionate about the environment and there are simple things we can all do to give it a helping hand.
"Stormwater pollution is the single biggest threat to the health of our waterways. Leaves, cigarette butts or drink bottles being washed down the drain into our dams and creeks have a long term effect on the environment. It can harm and kill aquatic plants and animals not to mention limit our choices of leisure time activities.
"I live in (name of location) because I love its (beaches/etc) and I want other people to be able to enjoy these things in 20 years. I'm just one person in this community but I believe that if we all take responsibility for ensuring that the Drain is Just for Rain, we will be rewarded with cleaner waterways for many years to come".
(name of celebrity) also commended XYZ Council for its stance on stormwater pollution issues.
XYZ's Mayor, (name), believes (name of celebrity) is a great asset to the campaign and will assist in generating further local support for the Drain is Just for Rain in the community and among local business.
Mr/.......... said "I am delighted that (name of celebrity) has thrown his/her name behind the campaign. We all lose out if our waterways get polluted and (name of celebrity) shows that we can all do our bit to ensure that the Drain is Just for Rain."
ENDS
For media inquiries
M.......... @ XYZ Council
Tel: (02) .......... | 
