The WRAPP Loop
Use the WRAPP Loop to find ways to reduce waste and make more sustainable purchasing decisions.
Buy - buying recycled content products creates markets for recycled materials (e.g. paper, glass, steel)
Use - efficient use of valuable resources reduces waste - saving both money and the environment

Recover - recycling stops valuable materials being dumped and creates a new source of raw material for industry
Remake - recovered materials are remade into new products for consumers to buy - and around it goes again
Page last updated: 27 February 2011