Promoting the benefits of park visitation is increasingly important as a means for cultivating a constituency for parks, as well as for fostering positive change in the community through outdoor recreation.
A recent and noteworthy development in the management of park visitation is the concept of 'transformative/transformational travel'. A transformation can be understood as a form of personal change with potentially wide implications for society. Achieving personal transformation may be a primary, intentional motivation for participants in recreational travel activities in parks, or it may be a secondary and incidental outcome of recreation driven by other motivations.
The aim of the research was to understand markets for transformative travel (tourism and recreation) in parks, what experiences foster transformation, and what associated outcomes can benefit parks. This knowledge underpins strategies to provide, measure and convey benefits of visiting and conserving parks to our community. The focus was on health and wellness, spiritual, cultural/indigenous and volunteer travel.
Further, a review (literature and websites) was undertaken of innovative transformative travel experiences that can be developed to attract visitors to national parks in NSW.