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National parks consumer brand

Guidelines for the usage of the NSW National Parks and Wildlife Service (NPWS) consumer brand and logo.

Download logos

Please note: Permission is required from OEH before the NPWS consumer logo can be used on publishing material. For enquiries about use, please contact the Brand and Design Team.

The NSW National Parks and Wildlife Service (NPWS) and NSW Waratah logos make up the primary NSW National Parks Logo lockup.

This logo is to be used on any branded communications and collateral produced by NSW National Parks. It should only appear on a white background.

NSW Parks lockup colour JPG

 

File type Download file 
 PNG  NSW Parks lockup colour (PNG 16KB)
 JPG  NSW Parks lockup colour (JPG 133KB)
 EPS  NSW Parks lockup colour (EPS 1.2MB)
 PNG  NSW Parks lockup black (PNG 9KB)
 JPG  NSW Parks lockup black (JPG 85KB)
 EPS  NSW Parks lockup black (EPS 1.1MB)
 PNG  NSW Parks lockup white (PNG 9KB) 
 EPS  NPWS Primary logo lockup white (EPS 1.1MB) 

Downloading files

To download a file, right click on the file name link and select 'save target/link as'.

Sometimes in the process of downloading image files, file endings are renamed:

xxx.eps files can become xxx.ps files

Before inserting images, rename downloaded files to restore the .eps ending.

File types

  • PNG files are suitable for use on web pages.
  • JPG files are suitable for low cost print and web production.
  • EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS can be used only with specialist software. After downloading an EPS file, the extension '.ps' will need to be replaced with '.eps' before it can be used.

Working with downloaded files 

Inserting images into Microsoft Word, Excel, Access and PowerPoint

  1. From the 'Insert' menu select 'Picture', then 'From File'.
  2. Scroll to the correct file type in the from 'Files of type' box at the bottom of the dialogue box.
  3. Browse to the file.
  4. In Word, check the 'Float over text' box if you want to be able to move your image freely around your page. Leave the box unchecked if you want the image to be inserted at the cursor position and the image to move with the text.
  5. Click the 'Insert' button.

Creating transparent backgrounds in PowerPoint 

Also see PowerPoint help topic - create transparent areas in picture.

  1. Select the picture.
  2. On the picture toolbar select 'Set transparent colour'.
  3. Click on colour you want to make transparent.

Guidelines

The NSW National Parks and Wildlife Service Brand Guidelines are a mandatory standard to be used in all promotional material.

The guidelines include:

  • appropriate use of brand logo and brand assets
  • photographic style
  • copy tone and manner
  • collateral guidelines and examples.

Contact us

Brand and Design Team

Download

Consumer brand guidelines for NPWS

Nature tells the best stories

PDF 8.9MB
Please consider the environment before printing.