The NPWS promotional brand refers to all marketing material produced to communicate with our visitors, such as visitor brochures, promotional posters, consumer websites and merchandising.
The NPWS informational (corporate) brand and templates are used for any informational communications and collateral, including policies, plans of management, conservation and media releases.
The NSW National Parks and Wildlife Service Brand Guidelines are a mandatory standard to be used in all promotional and informational material.
The guidelines include:
- appropriate use of brand logo and brand assets
- photographic style
- copy tone and manner
- collateral guidelines and examples.
If you are unsure which brand to use for your communication piece, please contact the Brand and Design Team.