Brand and logo

Guidelines for the usage of the Office of Environment and Heritage (OEH) brands and logos.

Use of the logo

The Department of Premier and Cabinet has advised that agencies should use the NSW Government waratah symbol to represent their departments as part of the Government's recent reforms to the NSW Public Service.

The Department of Services, Technology and Administration's guidelines state that no department, agency or organisation needs to replace existing materials purely to comply with the Department of Premier and Cabinet's recommendation.

However, where new materials, collateral, letterhead or publications are produced for NSW Government projects, the waratah logo should be adopted.

It is envisaged that the consistent use of one NSW Government brand will increase the awareness and effectiveness of internal and external communications by NSW Government agencies.

Download logos

Please note: Permission is required from OEH before the OEH logo and sub-brands can be used on publishing material. For enquiries about use, please contact the Brand and Design unit.

Downloading files

To download a file, right click on the file name link and select 'save target/link as'.

Sometimes in the process of downloading image files, file endings are renamed:

xxx.eps files can become xxx.ps files 
xxx.tif files can become xxx.tiff files

Before inserting images, rename downloaded files to restore the .eps or .tif ending.

File types

  • JPG files are suitable for low cost print and web production.
  • TIF files should be used for higher quality print products.
  • EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS can be used only with specialist software. After downloading an EPS file, the extension '.ps' will need to be replaced with '.eps' before it can be used.

Working with downloaded files 

Inserting images into Microsoft Word, Excel, Access and Powerpoint

  1. From the 'Insert' menu select 'Picture', then 'From File'.
  2. Scroll to the correct file type in the from 'Files of type' box at the bottom of the dialogue box.
  3. Browse to the file.
  4. In Word, check the 'Float over text' box if you want to be able to move your image freely around your page. Leave the box unchecked if you want the image to be inserted at the cursor position and the image to move with the text.
  5. Click the 'Insert' button.

Creating transparent backgrounds in Powerpoint 

Also see Powerpoint help topic - create transparent areas in picture.

  1. Select the picture.
  2. On the picture toolbar select 'Set transparent colour'.
  3. Click on colour you want to make transparent.

Guidelines

Where OEH is the publisher of a document, only the OEH brand should appear on the cover. Acknowledgment of funding or content support should be included on the imprint page (or back panel of a small format publication). The exception to this is where funding guidelines specifically state that logo of the funding body or program is to appear on cover.

Where more that one NSW government agency co-publishes a document, then the NSW Government version of the waratah is to be used. Agency contributions can be listed on the imprint page (or back panel of a small format publication) but multiple logos should not be included.

Colour: The logo should be used in full colour wherever possible. Where colour printing is not available, the logo may be reproduced in the black-and-white (mono) version.

Size: The minimum size of the logo is 15mm high. The best size to use on an A4 page is 17.5mm high.

Clear space: The amount of clear space is equal to the height of the letter N in NSW regardless of format or version. This is a scalable measurement, where clear space increases with the logo size.

NSW Government branding style guide

The NSW Government Branding Style Guide outlines NSW Government and NSW ‘Making It Happen’ logos and secondary design elements, provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.