Use of the logo
The Department of Premier and Cabinet has advised that agencies should use the NSW Government waratah symbol to represent their departments as part of the Government's recent reforms to the NSW Public Service.
The Department of Services, Technology and Administration's guidelines state that no department, agency or organisation needs to replace existing materials purely to comply with the Department of Premier and Cabinet's recommendation.
However, where new materials, collateral, letterhead or publications are produced for NSW Government projects, the waratah logo should be adopted.
It is envisaged that the consistent use of one NSW Government brand will increase the awareness and effectiveness of internal and external communications by NSW Government agencies.
Please note: Permission is required from OEH before the OEH logo and sub-brands can be used on publishing material. For enquiries about use, please contact the Brand and Design Team.
Where OEH is the publisher of a document, only the OEH brand should appear on the cover. Acknowledgment of funding or content support should be included on the imprint page (or back panel of a small format publication). The exception to this is where funding guidelines specifically state that logo of the funding body or program is to appear on cover.
Where more that one NSW government agency co-publishes a document, then the NSW Government version of the waratah is to be used. Agency contributions can be listed on the imprint page (or back panel of a small format publication) but multiple logos should not be included.
Colour: The logo should be used in full colour wherever possible. Where colour printing is not available, the logo may be reproduced in the black-and-white (mono) version.
Size: The minimum size of the logo is 15mm high. The best size to use on an A4 page is 17.5mm high.
Clear space: The amount of clear space is equal to the height of the letter N in NSW regardless of format or version. This is a scalable measurement, where clear space increases with the logo size.
NSW Government branding style guide
The NSW Government Branding Style Guide outlines NSW Government and NSW ‘Making It Happen’ logos and secondary design elements, provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.