Brand and logo

Guidelines for the usage of the Office of Environment and Heritage (OEH) brands and logos.

Use of the logo

The Department of Premier and Cabinet has advised that agencies should use the NSW Government waratah symbol to represent their departments as part of the Government's recent reforms to the NSW Public Service.

The Department of Services, Technology and Administration's guidelines state that no department, agency or organisation needs to replace existing materials purely to comply with the Department of Premier and Cabinet's recommendation.

However, where new materials, collateral, letterhead or publications are produced for NSW Government projects, the waratah logo should be adopted.

It is envisaged that the consistent use of one NSW Government brand will increase the awareness and effectiveness of internal and external communications by NSW Government agencies.

Download logos

Please note: Permission is required from OEH before the OEH logo and sub-brands can be used on publishing material. For enquiries about use, please contact the Brand and Design Team.

OEH bounding box logo – for print (CMYK)

The OEH logo bounding box has been carefully set up to allow it to be placed correctly at the top or bottom of communications.

The difference between the three styles is the amount of clear space at the top or bottom of the logo. There is extra space added at the respective edge where the logo is to sit, to allow more breathing room for the logo. For more information and examples, please refer to pages 7-14 of the brand guidelines.

Top placement

OEH logo top edge CMYK .jpg

Top edge logo - most OEH communications will utilise the top edge logo, as OEH sits top left on publications.

File type Download file
EPS OEH logo top edge (EPS 1.73MB)
JPG OEH logo top edge (JPG 600KB)

Standard placement

OEH standard logo CMYK .jpg

Standard logo - is for when the logo appears on non-OEH, external communications.

File type Download file
EPS OEH logo standard (EPS 1.73MB)
JPG OEH logo standard (JPG 600KB)

Bottom placement

OEH logo bottom edge CMYK .jpg

Bottom edge logo- most OEH sub-brand communications will utilise the bottom edge logo, with the sub-brand appearing top left as the lead customer facing brand.

File type Download file
EPS OEH logo bottom edge (EPS 1.73MB)
JPG OEH logo bottom edge (JPG 600KB)

OEH bounding box logo – for web (RGB)

The OEH logo bounding box has been carefully set up to allow it to be placed correctly at the top or bottom of communications.

The difference between the three styles is the amount of clear space at the top or bottom of the logo. There is extra space added at the respective edge where the logo is to sit, to allow more breathing room for the logo. For more information and examples, please refer to pages 7-14 of the brand guidelines.

Top placement

OEH logo top edge RGB .jpg

Top edge logo - most OEH communications will utilise the top edge logo, as OEH sits top left on publications.

File type Download file
EPS OEH logo top edge (EPS 1MB)
JPG OEH logo top edge (JPG 59KB)
PNG OEH logo top edge (PNG 12KB)

Standard placement

OEH standard logo RGB .jpg

Standard logo - is for when the logo appears on non-OEH, external communications.

File type Download file
EPS OEH logo standard (EPS 1MB)
JPG OEH logo standard (JPG 59KB)
PNG OEH logo standard (PNG 12KB)

Bottom placement

OEH logo bottom edge RGB .jpg

Bottom edge logo- most OEH sub-brand communications will utilise the bottom edge logo, with the sub-brand appearing top left as the lead customer facing brand.

File type Download file
EPS          OEH logo bottom edge (EPS 1MB)
JPG OEH logo bottom edge (JPG 59KB)
PNG OEH logo bottom edge (PNG 12KB)

OEH logo no bounding box

The secondary logos do not incorporate the bounding box. They should be used when the bounding box isn’t appropriate. This is usually for communications that call for a more subtle or simpler logo representation.

For more information and examples, please refer to pages 7-14 of the brand guidelines.

White

File type Download file
EPS OEH logo no bounding white (EPS 975KB)
PNG OEH logo no bounding white (PNG 25KB)

Black

OEH logo black no bounding .png

File type Download file
EPS OEH logo no bounding black (EPS 416KB)
PNG OEH logo no bounding black (PNG 37KB)

Downloading files

To download a file, right click on the file name link and select 'save target/link as'.

Sometimes in the process of downloading image files, file endings are renamed:

xxx.eps files can become xxx.ps files 
xxx.tif files can become xxx.tiff files

Before inserting images, rename downloaded files to restore the .eps or .tif ending.

File types

  • JPG files are suitable for low cost print and web production.
  • TIF files should be used for higher quality print products.
  • EPS files should be used only by professional designers and staff experienced in using the encapsulated postscript (EPS files) version of logos and sub brands. EPS can be used only with specialist software. After downloading an EPS file, the extension '.ps' will need to be replaced with '.eps' before it can be used.

Working with downloaded files 

Inserting images into Microsoft Word, Excel, Access and PowerPoint

  1. From the 'Insert' menu select 'Picture', then 'From File'.
  2. Scroll to the correct file type in the from 'Files of type' box at the bottom of the dialogue box.
  3. Browse to the file.
  4. In Word, check the 'Float over text' box if you want to be able to move your image freely around your page. Leave the box unchecked if you want the image to be inserted at the cursor position and the image to move with the text.
  5. Click the 'Insert' button.

Creating transparent backgrounds in PowerPoint 

Also see PowerPoint help topic - create transparent areas in picture.

  1. Select the picture.
  2. On the picture toolbar select 'Set transparent colour'.
  3. Click on colour you want to make transparent.

Guidelines

The OEH Brand guidelines are designed to get you up and running with the OEH brand. OEH is a subsidiary of the NSW Government, which means it is wholly owned and governed by NSW Government, maintaining a strong affiliation with them through the logo and other brand elements. The OEH brand guidelines addresses both pure OEH branding and also the branding of its sub-brands (for example, Action Matters, Saving Our Species, Beachwatch).

Where OEH is the publisher of a document, only the OEH brand should appear on the cover. Acknowledgment of funding or content support should be included on the imprint page (or back panel of a small format publication). The exception to this is where funding guidelines specifically state that logo of the funding body or program is to appear on cover.

Where more than one NSW government agency co-publishes a document, then the single NSW Government waratah logo is to be used. Agency contributions can be listed as text on the imprint page (or back panel of a small format publication) but multiple logos should not be included.

For more information please contact the brand and design team.

NSW Government branding style guide

The NSW Government Branding Style Guide outlines NSW Government and NSW ‘Making It Happen’ logos and secondary design elements, provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.