Use of the logo
The Department of Premier and Cabinet has advised that agencies should use the NSW Government waratah symbol to represent their departments as part of the Government's recent reforms to the NSW Public Service.
The Department of Services, Technology and Administration's guidelines state that no department, agency or organisation needs to replace existing materials purely to comply with the Department of Premier and Cabinet's recommendation.
However, where new materials, collateral, letterhead or publications are produced for NSW Government projects, the waratah logo should be adopted.
It is envisaged that the consistent use of one NSW Government brand will increase the awareness and effectiveness of internal and external communications by NSW Government agencies.
Please note: Permission is required from OEH before the OEH logo and sub-brands can be used on publishing material. For enquiries about use, please contact the Brand and Design Team.
The OEH Brand guidelines are designed to get you up and running with the OEH brand. OEH is a subsidiary of the NSW Government, which means it is wholly owned and governed by NSW Government, maintaining a strong affiliation with them through the logo and other brand elements. The OEH brand guidelines addresses both pure OEH branding and also the branding of its sub-brands (for example, Action Matters, Saving Our Species, Beachwatch).
Where OEH is the publisher of a document, only the OEH brand should appear on the cover. Acknowledgment of funding or content support should be included on the imprint page (or back panel of a small format publication). The exception to this is where funding guidelines specifically state that logo of the funding body or program is to appear on cover.
Where more than one NSW government agency co-publishes a document, then the single NSW Government waratah logo is to be used. Agency contributions can be listed as text on the imprint page (or back panel of a small format publication) but multiple logos should not be included.
For more information please contact the brand and design team.
NSW Government branding style guide
The NSW Government Branding Style Guide outlines NSW Government and NSW ‘Making It Happen’ logos and secondary design elements, provides technical specifications, guidance on the development of agency logos, co-branding and application to advertising collateral.