Consumer brand guidelines for NPWS

Version 2.3 - July 2019

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Date
19 July 2019
Publisher
Department of Planning, Industry and Environment
Type
Publication
Status
Final
Cost
Free
Language
English
  • ISBN 978-1-925974-71-3
  • ID NPWS20190350
  • File PDF 15.4MB
  • Pages 58
  • Name consumer-brand-guidelines-national-parks-wildlife-service-july-2019-190350.pdf

Marketing collateral is one of the key expressions of a brand. Every brochure, flyer, banner or merchandise piece we produce is saying something about us. We need to be consistent in our style and message; otherwise we confuse our visitors and weaken the NPWS brand.

The brand guidelines’ objectives are to ensure consistency across the organisation and assist in the use of the NPWS brand.