Aboriginal tourism development

The Aboriginal Tourism Development Program provides support for Aboriginal people to develop commercial tourism experiences in our national parks.

Guringai Aboriginal Tours

The Aboriginal Tourism Development Program (ATDP) supports the establishment and ongoing operation of sustainable Aboriginal owned and operated tourism experiences. It does this through a collaborative business development approach with Aboriginal communities and individuals.

Aims

The program is designed to:

  • increase the awareness, understanding and appreciation of Aboriginal culture in NSW
  • increase opportunities for economic development and employment for Aboriginal people and communities
  • increase the number of NPWS-licensed, Aboriginal-owned commercial tourism businesses
  • increase visitor participation in Aboriginal tourism experiences in NSW national parks.

What activities does the program offer?

Under the Aboriginal tourism development program, we:

  • deliver community workshops
  • facilitate networking and partnership opportunities
  • provide ongoing mentoring and support
  • develop and distribute tourism and business development resources.

We deliver workshops for Aboriginal communities across NSW. These workshops provide participants with an insight into the tourism industry and focus on working with the community to identify opportunities for Aboriginal tourism development within their region.

The workshops are designed to:

  • bring community, industry and organisations together to foster the development of Aboriginal tourism
  • involve guest speakers from relevant organisations to explain their role within the tourism industry and how they can support Aboriginal business development.

How long do workshops take?

Workshops are tailored to the needs of each community and can range in duration from half a day to two full days. We consult and engage with the local community beforehand to ensure the workshops meet community objectives and deliver outcomes.

How much does a workshop cost?

We deliver the workshops free of charge and there is no cost for participants to attend. Communities are responsible for covering the costs of venue hire and catering.

Can I take part?

Tourism workshops are available to communities that have the potential to develop and deliver Aboriginal tourism experiences within their local national park. You can email our Aboriginal Business Development Officer to discuss the ideas you or your community have for tourism development.

A strong network and partnerships are essential for tourism success and business sustainability. Through the Aboriginal Tourism Development program, we can:

We provide ongoing mentoring and support to Aboriginal Tourism Development Program participants via phone calls, emails, visits.

We also support NPWS-licensed commercial tour operators through:

  • inclusion in marketing and promotion activities, including website and social media, campaigns and e-newsletters
  • specialised business support, including collateral development, mentoring and training opportunities.

We have created tailored resources that support the development and delivery of Aboriginal tourism within NSW national parks. 

Cultural Tourism Development Program: An Introduction to the Tourism Industry and Business Development is a learning resource that contains information and activities to help in designing a visitor experience that can be developed into a commercial tourism product.

The resource will help you to understand:

  • the tourism industry and how it works
  • who the key stakeholders within the industry are and how you can connect with them
  • the first steps in creating a tourism business
  • the four ‘P’s’ of marketing – people, product, price and promotion.